Background

We leveraged a TV show on 9Life ‘Find me a Dream Home’ and created a viral marketing campaign in order to generate awareness and buzz for our client Yellow Brick Road. The show featured Mark Bouris as the face of the show, and the goal was to connect Mark Bouris and Find Me a Dream Home back to the Yellow Brick Road brand and from here the YBR campaign ‘Find Me a Dream Home’ was born. The campaign was designed to generate brand awareness for YBR, and target prospects looking to buy a new home and leverage the PR Buzz from the new show to generate new business opportunities for YBR.

The campaign was centred around the fact you can find your dream home sooner than you think by trusting Yellow Brick Road’s home loan experts to make this a reality. We created an interactive questionnaire game where you answer a handful of questions of what your dream home would look like with multiple options, including dream home interior, dream home location and dream home style. Once the relevant questions were answered, you were able to view viable dream home locations based on the selection criteria. Every contestant went in the draw to win a $2000 Airbnb experience.

Background

We were approached by Yellow Brick Road to create a new and exciting marketing campaign to generate leads and appeal to refinancing candidates. At this time, the RBA had just dropped their interest rates and everyone in the industry was creating campaigns advertising the current low rates. We wanted to approach this campaign with a different lens and focus on the real world cost benefits of refinancing a home loan with Yellow Brick Road. We wanted to create a quirky campaign which cut through the noise and offer customers a different approach to understanding their cost savings of refinancing in a fun and simple way. To customers, refinancing can be an overwhelming task with so many resistances, this is where we mapped out the 5 key resistances customers have when considering refinancing and we really delved into how we can make this campaign effective.

The 5 key resistances are:

1. “It’s too hard I don’t have the time”

2. “Im going to do all this work and am I really going to get a decent amount of savings?”

3. “I don’t know your brand, I just prefer to stick to the big 4 banks”

4. “I have a banking app on my phone that i’m used to, why should I change?”

5. “My finances are in such a mess and I don’t know where to start”

Customers were able to enter their home loan details and from there they were able to see how much money they would save if they refinanced with Yellow Brick Road and with a chance to win $10,000. The way we broke down the cost was by using real world benefits such as, if you refinance the savings obtained will cover your lunch for the year, you could go on an overseas trip or coffee would be paid for the next 6 months. Money talks, therefore the 5 key resistances were overcome with the savings the customers would receive by refinancing with Yellow Brick Road. Additionally, as part of this successful campaign, we created a fun and animated character named ‘Crunchy’ to appeal to the audience and also to make the campaign more quirky and inviting. Throughout the campaign mediums, Crunchy would make an appearance by holding up little call to action messages and made the campaign the success it was.

Background

We created a fun quiz to educate customers as part of Yellow Brick Road’s ‘Home Loan Hot Seat’ campaign. The brief was to make this campaign not only exciting but also to educate and entertain customers about refinancing. This is where the term ‘edu-tain’ was born. This campaign was centred around the hype of the TV shows Millionaire Hot Seat and Who Wants To Be a Millionaire. The questions asked where in a similar format to these TV game shows and the questions were around educating customers on home loans, Australian statistics and general knowledge around loans with the chance to go in a draw to win cash. The goal of this campaign was to educate customers that refinancing isn’t as scary as it may seem as the benefits of it outweighs the time it takes to refinance. We again tried to overcome the key resistances that customers have when considering to refinance and tried to overcome this by creating an engaging campaign concept to generate quality leads.

Background

We created an exhilarating campaign for our client called ‘Live the life you deserve’ to target refinancing candidates. We developed the creative messaging of ‘Live the life you deserve’ not only to focus on the low home loan rates, but more importantly to appeal to the emotions of customers. The campaign was centred around refinancing and how if you refinance you could be living the life you deserve sooner than you may think. This campaign has been a great success and it has been running for 1.5 years now .