Case Study

Little Kids Jumping Castles eCommerce Website

Disruptiv designed and built a new feature packed eCommerce website in Magento to improve conversion, reduce the cost of acquisition, automate order processing and improve organic traffic.

Website design concepts

An eCommerce success story

In today’s retail sector consumers are constantly demanding faster, easy to use and more mobile friendly experiences, while merchants are looking for more robust, reliable online stores which yield higher returns.

With the rise of innovative platforms like Amazon, Ali Baba and eBay Australia is seeing an incremental shift towards consumer buying online. Typical shoppers are making the shift towards online, as technology continues to innovate, removing pre-conceived barriers to purchasing online – such us; are my details secure, sensory touch and feel and the physical shopping experience. As technology continues to innovate the walls continue to drop and more, and more customer feel comfortable to buy online.

After assessing performance data, littlekidsjumpingcastles.com.au was seeing small incremental sales growth but the cost to acquire a customer was higher than the industry benchmark, with conversion below the global industry benchmark of 2.86% (according to smartinsights.com). In 2018 the fashion industry in Australia saw a growth in eCommerce sales of 13.36% YoY. Disruptiv challenged themselves to achieve 3% conversion across all channels.

ecommerce website development performance

Case Study

littlekidsjumpingcastles.com.au

After reaching a plateau in online sales, brand awareness and conversions, Little Kids Jumping Castles wanted a digital design & development company that could expand their already wildly successful product Happy Hop Jumping Castles & Slides to new and emerging markets.

ecommerce website development performance

Case Study

littlekidsjumpingcastles.com.au

After reaching a plateau in online sales, brand awareness and conversions, Little Kids Jumping Castles wanted a digital design & development company that could expand their already wildly successful product Happy Hop Jumping Castles & Slides to new and emerging markets.

ecommerce website development performance
ecommerce website development performance

Work With Us.

We embrace new people, ideas and challenges. Let’s talk about your next project.

Work With Us.

We embrace new people, ideas and challenges. Let’s talk about your next project.

Design Concepts

Where there is money to be made, there are always opportunists and as expected billions of retailers around the world are fighting to get customers attention, which is why its more important than ever to break through the noise to capture attention through clear, effective and persuasive messages. With this mission we set out to find Little Kids Jumping Castles key persuasive message. What were they actually selling? That moment when their child opens that perfect gift – that perfect gift everytime!

Building a platform, not just a website

Before we started mapping features, we developer a service blueprint. A customer journey map specifies all the interactions that a customer will have with an organisation throughout their customer lifecycle – the service blueprint goes a bit deeper and looks at all the interactions both physical and digital that support those customer interactions and adds a little more detail to the mix. This helped us decide on key areas of improvement and how to construct a technical architecture around their current business process and existing technology.

Service Blueprint UX UI

Step 1: Research

  • Empathy Maps
  • Competitor Analysis
  • User Journey Maps
  • Focus Group (Capture Pain Points)

Step 2: Idea Development

  • Present concepts
  • Content Audit
  • IA (Information Architecture)
  • Customer Surveys
  • Service Blueprint
  • Final User Journey Maps

Step 3: Low Black & White Design

  • Design Low Fidelity Wireframe
  • Prototype Testing
  • Approval & Feedback

Step 4: High Colour Design

  • Design High fidelity wireframe
  • 1:1 User Testing
  • Approval & feedback

Step 5: Delivery

  • Iterations & Finalisation
  • User Acceptance Testing
Key Challenges

We don’t just build pretty websites.
We build solutions that generate sales.

  1. Conversion was way below benchmark, sitting at 1.5% (against 3% benchmark).
  2. Bounce rate for the old website was very high – 80%. Users were typically visiting only 1 page and leaving.
  3. Cost of acquiring a new customer was too high – $96 per sale.
  4. We had to find a way to stimulate a second purchase – customers were only purchasing one product & never returning – Repeat customers are 10x less expensive and have a 65% higher chance of converting.
Solution

The brands that connect with their customers in a real way will win... every time!

We set out to connect with their customers on an emotional level. We produced a photoshoot and TV Commercial for use across all digital mediums. From a digital point of view, we were looking to reduce the bounce rate by being less pushy and more real. From a brand equity stand-point the strategy was to highlight their products in a way which a Facebook ad or hot special just can’t, by showing the emotion of the user (the kids) as they slid down the jumping slide, laughed with their friends and opened their present for the first time.

Work With Us.

We embrace new people, ideas and challenges. Let’s talk about your next project.

Work With Us.

We embrace new people, ideas and challenges. Let’s talk about your next project.

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