DIGITAL TRANSFORMATION BY DISRUPTIV
Tear Down the Wall Between System Efficiency and Great Customer Experience
YOU ARE MORE READY THAN YOU THINK
From building a solid system architecture to digitizing workflows and addressing platform limitations, digital transformation can feel overwhelming. We can help.
In the past 10+ years, we have improved the commerce operations of many B2B merchants by combining left brain and right brain thinking. We digitize your core business areas through scalable technology stacks, integrate complex capabilities with agility, and turn cluttered online catalogs into streamlined, self-service experiences.
Why now?
#1
B2B Buyers are Now
Acting Like B2C Buyers
73%
of Millennials are now involved in B2B purchasing decisions
SOURCE: FORRESTER
53%
of B2B buyers want to get info on their own before talking to a sales rep
SOURCE: FORRESTER
Only a small portion of B2B buyers need in-person support when making a simple repeat purchase.
WHEN BUYERS FIND IT HELPFUL TO SPEAK WITH SOMEONE (%OF RESPONDENTS)
4%
NEVER, ALWAYS DIGITAL
15%
SAME PRODUCT OR SERVICE AS BEFORE
52 %
PREVIOUSLY PURCHASED PRODUCT OR SERVICE BUT WITH DIFFERENT SPECIFICATIONS
76 %
COMPLETELY NEW PRODUCT OR SERVICE
SOURCE: MCKINSEY&COMPANY, B2B CUSTOMER DECISION JOURNEY SURVEY, 2016
“
The recent ‘consumerisation’ of the B2B marketplace has placed a heavy strain on enterprise ecommerce systems. With B2B companies now required to be nimble and mimic the B2C shopping experience, a flexible ecommerce architecture is of primary importance.
SOURCE: STATISTA
#2
Mobile and Omnichannel
Experiences Drive Sales
40%
Mobile drives or influences an average of 40% of revenue in leading B2B organisations
SOURCE: GOOGLE
50%
of B2B search queries today are made on smartphones
SOURCE: GOOGLE
#3
Personalisation is Key to
Outpace the Competition
80%
of consumers say they’re more likely to purchase from a brand who provides personalised experiences
SOURCE: EPSILON
3x
Customers that receive helpful information are 3x more likely to purchase the most expensive option with less regret
SOURCE: GOOGLE
